Youth 4 Youth

Share your passion for youth issues!

Enter the Contest      Learn More      Submit Entry


The Youth for Youth Gambling Education Program (Y4Y) is a provincial education and prevention initiative, funded by OLG, Ontario Lottery and Gaming Corporation, designed to empower young people to raise awareness with regards to underage gambling, problem gambling and the support resources available. The Y4Y program engages adolescents (aged 15-18) and young adults (aged 19-24) through a gambling education competition.

The Youth for Youth Gambling Education Program is grounded in the following three approaches:

  • Gambling Neutral: We don’t make value judgments regarding gambling rather we see it as an activity people may or may not choose to engage in.
  • Balanced Perspective: Discuss both the positives and negatives of gambling and how they impact our community and self.
  • Harm Reduction Approach: Like many activities we participate in, gambling contains some risk. Gaining accurate knowledge about gambling and learning positive play strategies can help reduce the risk associated with gambling.

Y4Y Digital Media Competition

This competition will empower and encourage young adults aged 18 to 24 to use their talent and creativity to raise awareness amongst their peers and adolescents on the topic of gambling and gaming. Participants will develop a short educational video (30 to 60 seconds) along with an accompanying poster that actively promotes the main message of their video.

Contest participants are not expected to be an expert on the topic of gambling. Upon registration, they will be provided with resources that will help them to start off. The video and poster can be created in either English or French.

All the submissions will be reviewed and the finalists will be selected by a jury comprised of youth (aged 15 to 18) and the contest coordinators. The shortlisted finalists will then be voted on by the public.

Prize Information

First Place: $2,500 and Provincial recognition.

Second Place: $1,500

Third Place: $750

Register Now


Youth sitting at desk

‘Gambling’ opportunities available to youth via technology, associated risks and harm reduction strategies:

The definition of what gambling and gaming entails has become blurred over the years. Participants will receive gambling awareness education as well as information on the blurred lines between gambling and gaming. Technology and the internet have made way for new types of underage gambling opportunities to form. All sorts of casino games are available online, on gaming consoles, smart phones, etc. Youth can bet on an outcome of a video game through gaming consoles such as Xbox and PlayStation and gambling like activities are incorporated in some video games. Youth participants will be asked to research the topic further and creatively spread awareness about the gambling opportunities available to youth via technology, its potential risks and provide a harm reduction strategy (ways to stay safe), and if possible information about available support resources for problem gambling in Ontario, Canada. Participants can consider narrowing their focus by concentrating on a subtheme within the topic of gaming and gambling. Possible subthemes include:

  • The freemium model (sites/apps/games)
  • E-sports
  • Gambling like activities in videogames
  • Daily fantasy sports
  • Skin betting and lootbox unlocking

The resources that participants receive upon registration for the contest explain these topics in more detail.
Objectives of this Contest
In answering the above questions you are encouraged to consider the contest objectives and takeaway points, which are:
  • Youth gambling awareness
  • Preventing youth problem gambling and underage gambling
  • Increase the awareness of available resources for problem gambling in Ontario, Canada
Each video must be about gambling awareness and prevention to encourage your peers to lead a healthy lifestyle and to make informed decisions.
  • The video must be one minute (60 seconds) in length or less. Videos that are longer than one minute will be rejected.
  • Please use royalty-free audio or visual material or make sure that you obtain any required authorizations.
  • The video must not contain coarse language, offensive, racist or inappropriate comments, violence, or the promotion of drugs via the production or on clothing worn in the making of the video. Contest organizers reserve the right to refuse, modify or delete a video that is deemed inappropriate.
  • Videos and posters submitted for the contest will become the property of the Y4Y Youth for Youth Gambling Education Program.

The contest is open to those aged 18-24 who reside within the province of Ontario. Individual and team entries are welcomed providing all team members meet the following criteria. If you are a team, the prize money will be divided among all teammates evenly.

In order to successfully submit your project the following criteria must be met:

  • Must be 18-24.
  • Resident of Ontario.
  • Complete the Y4Y gambling education module.
    • Module includes: 2 video presentations, and a document that includes information on resource available to help you be successful in the competition.
  • Complete program’s evaluation form
  • Ensure that minors (below 18) are not shown in your video.
Instructions for Registration Process
  • Visit this Facebook page:
  • Register with your intent to participate through the form below.
  • Once registered you will receive an email with corresponding educational material and resources including two video presentations. This email will be sent to contestants shortly after they are registered.
  • If you are registering as a team please:
  • Select and provide a team name
  • Assign a team leader for your team
  • Ensure that all team members register individually using the same team name and team leader name.
  • Acknowledge that the team leader will be responsible for submitting your teams’ final project (video +poster).
  • Note that when you are registering as a team, the prize money will be divided among all teammates evenly.
  • After watching and reading the emailed resources, you are able to email the contest organizer, at, at any time to ask any further questions.

Instructions for Submission Process

  • Your final project must be submitted by April 1st 2018 through the submission form mentioned above.
  • If you are a team please ensure that only the team leader is submitting the required files.
  • On the same submission form, you will find a short evaluation survey. The questions are designed to evaluate learning, effectiveness of the contest and feed back to contest organizers. The evaluation process is organized by a third party firm. All responses to the evaluation questions will be anonymous. All team members must complete the evaluation.
  • Once submitted, the Jury will begin evaluating the submissions. They will select 5 videos that they found most closely reflected the contest requirements.
  • You will be notified if you have made it to the shortlist of candidates on April 20th 2018. You may be asked to revise and refine your submissions. Revised and updated submissions must be received between April 23rd 2018 to May 7th 2018.
  • Shortlisted submissions will be posted on programs’ Facebook page or website for public voting from May 14th – 20th 2018 and you are encouraged to invite your friends and family to vote for your submission.

Surveys and Interviews
  • Upon submission of your final project you will be required to complete an exit survey. The questions of this survey are designed to evaluate learning, effectiveness of the contest and feed back to contest organizers. The evaluation components are led by a third party and participants’ responses will not impact their submission evaluation in any way. The third party firm will only share information with regard to whether contestants have completed evaluation component with contest organizers.
  • If you would further like to contribute to the success of this contest (or want a free gift card!) consider partaking in a short phone interview to further assess your opinions on the contest.

Registration period: November 6th 2017 to April 1st 2018

Emailing of resources to registered participants: November 6th 2017 to April 1st 2018

Submission deadline: April 1st 2018 (Late submissions will not be accepted. The submission deadline is valid for the video, poster, and required forms)

Submission review and finalist selection: April 2nd to April 20th 2018

Submission revision period: April 23st to May 7th 2018

Online public vote: May 14th to May 20th 2018

Winner announced: May 22nd 2018

The Youth for Youth Education Program reserves the right, in its absolute discretion, to disqualify a video/poster it believes does not respect or potentially not respect one or several of the Y4Y Video Contest official rules.

The contest organizers reserve the right to modify, suspend or cancel the Contest for any reason, without any prior notice.

These rules may be changed without notice or reason including, if necessary, to comply with any applicable law. By entering this contest, participants agree to abide by these rules and acknowledge that the contest organizers shall not be responsible for any damages, costs, demands, claims or losses of any kind, incurred by any contestant as a result of participation in this contest.

Video and poster originality:
We want to see your work, not someone else’s. Please only use content that you created. The video and poster must not infringe upon or violate any laws or any third party rights, including, but not limited to, copyright, patent, trademark, trade secret or other proprietary rights and must not lead to any cause of action including libel, defamation, privacy violation, contract breach or tort. The participant must obtain all necessary permissions, licences, clearances, releases, waivers of moral rights and other approvals from third parties (including, but not limited to, all copyright holders and all individuals appearing in the video submission), necessary to use the video submission, in whole or in part, in any way, including without limitation, to reproduce, make derivatives, edit, modify, translate, distribute, transmit, publish, license and broadcast the video submission worldwide, by any means. Any and all such permissions, licences, clearances, releases, waivers of moral rights and approvals must be attached to the video submission.

Content restrictions:
Videos must not contain, illustrate, comment or target, without exception, any of the following:

  • Obscenities, offensive or sexually explicit language, nudity, hurtful content, or equally unacceptable language or content;
  • Ensure that minors (below 18) are not shown in your video.
  • Language or content that is malicious, threatening, offensive, degrading, defamatory, racist, insulting, hateful, violent or obscene, acts of explicit violence or discriminatory language or content;
  • Any individual, which the participant or the people who agreed to be included, in accordance with the official rules, who is identifiable in any way;
  • Any reference to personal information concerning other people, including their names or information that could be used to identify or locate another person or otherwise considered as an infringement of privacy of another person;
  • Content that encourages violence, intimidation or illegal behaviour, or tolerating these behaviours, or encouraging prejudices, hatred or prejudices towards a group or a person, or encouraging discrimination or exploitation based on race, gender, religion, disability or age;
  • Any illegal claims or content;
  • Defamation, libel or slander;
  • Dangerous stunts;
  • The use of any type of real weapons;
  • Drug use;
  • Any other content deemed offensive by the YGAP or the jury, at their sole discretion.
  • Y4Y reserves the right to determine, at its sole discretion, if the content of a video contravenes the video related requirements.

Indemnity and limitations of liability:
Your personal safety and that of your actors, camera crew and other individuals involved in the making of the video must be maintained. Do not put anyone at risk during the making of the video. If you show dangerous tasks in your video, you must follow all safety regulations and take all necessary precautions to prevent any injuries. Each participant accepts to defend, indemnify and save harmless from the Y4Y, its employees, officers, directors and agents as well as the jury from any and all lawsuits, claims, losses, injuries, death, damages and expenses, including any reasonable legal costs arising out of the participant’s video/poster or in connection with the latter in any way, and to release the Y4Y, its employees, officers, directors and agents as well as the jury from any liability in connection with the Contest (including the awarding of a prize).

Grant of rights:
By participating in the contest and by submitting a video/poster, each participant:

  • Grants the Youth for Youth Education Program an irrevocable, non-exclusive, royalty-free and perpetual license and right (including the right to sub-license) to copy, modify, reproduce, broadcast, display, publish, show in public, expose, encode, stock, adapt, transmit and use or present, in whole or in part, the video through any current or future means of communication (including any future promotional or educational project and school presentations ), and including, but not limited to, the perpetual distribution over the Internet starting on the date of participation, including, but not limited to, the administration and promotion of the contest;
  • Waives, in favour of the Y4Y, all intellectual property rights, public image and privacy rights, moral rights or any other right recognized by the law that he/she may have acquired for the video and poster or its features, if applicable, and which may prohibit the Y4Y from using the video;
  • Waives and releases the Y4Y, its employees, officers, directors and agents as well as the jury of any claim based on public image rights, defamation, invasion of privacy, copyright, trademark infringement or any other legal action concerning the video and poster’s intellectual property rights.
  • The participant grants these rights, free of charge, to the Y4Y and accepts that no other permission or further copyright payment to the participant or other party be required.

Finalist selection process

A jury will select 5 finalist submissions.

Submitted videos will be judged in terms of creativity, quality, accuracy of content, and their ability to generate interest and awareness. The shortlisted videos will be voted on by the public.

The submitted posters will be evaluated on creativity, image quality, effectiveness on promoting the main theme of the video, and how it generates interest and awareness.

Contest organizers reserve the right to refuse, modify or delete a video that they deem inappropriate.

Public vote

The top 5 videos selected by the jury will be published on our website and Facebook page, on May 14th to May 20th 2018. During this time, the public will be invited to vote for their favourite video.


The jury is comprised of contest organizers and youth aged 15-18. The Jury will shortlist 5 of the submissions for the public voting. The public will have a 50% weight in determining the winners and the jury vote will make up the other 50%.

If you win a prize

  • The winning videos will be published on the website and the contest’s Facebook page on May 22nd 2018.
  • Winners will be notified by phone or by email on May 22nd 2018 of the steps required in order to claim their prizes.
  • Follow the emailed steps to claim your prize. If you do not, then your prize will be forfeited and potentially awarded to another team.
  • Must also consent to their photographs being taken by the contest organizers for the same purposes, without further compensation. Each participant irrevocably and in perpetuity grants the contest organizers, without compensation, the right to use the video and poster submission, in whole or in part, in any way, to reproduce, make derivatives, modify, translate, distribute, transmit, publish, license and broadcast the video submission worldwide, by any means.


Ways to Participate

Youth lying on grass

Ages 15-18

• Contact us and take an active role and join the jury to help shortlist 5 submissions!
• Vote for your favorite video during the public voting period!

Youth lying on grass
Videographer recording movie outdoors

Ages 18-24

• Register with your intent to participate in the contest and showcase your digital skills by creating a 30-60 video on the contest topic.
• Participate in the public voting process and help vote for the best videos.

Videographer recording movie outdoors
People sitting around a computer

Community Partners

• Help us promote the contest to those you might think are interested.
• Join the jury and help us shortlist our final 5 videos.

To learn more about YMCA Youth programs call 416-928-3362 ext.22629 or contact